Serre Chevalier Heads to the World Stage: What the 2030 Winter Olympics Mean for Our Beloved Resort
Can one sleepy alpine valley host the world... and keep its soul?
The 2030 Winter Olympic Games are coming to the French Alps—and yes, Serre Chevalier is officially on the map as a host venue. Moguls. Aerials. Big Air. It's a thrilling moment for our little patch of paradise, and there's an electric buzz in the air.
But excitement often walks hand-in-hand with questions. And around here, we ask a lot of them.
Will the Olympics bring new energy, infrastructure, and investment to our valley—or strain our environment and stretch our community? Can an event this massive truly be "low-impact"? And what does it mean for the people who live, work, ski, and holiday here year in, year out?
This post is our love letter to Serre Chevalier, our cautious optimism for the future, and a no-nonsense look at what this once-in-a-generation event could mean—for all of us.
🏔 A Little Resort with Big Dreams
Let’s start with the basics.
Serre Chevalier, perched proudly in the Guisane Valley near Briançon, is already one of France’s most beloved ski destinations. With 250km of slopes, a strong snow record, and sunny skies more than 300 days a year, it attracts a loyal crowd of families, powder hunters, wellness seekers, and thrill-chasers.
Now, in 2030, Serre Chevalier will take on a new role—Olympic host—sharing the global spotlight with neighbours like Montgenèvre and the Côte d’Azur.
🥶 So, which events are coming to Serre Che?
Mogul Skiing
Aerials
Big Air
That’s three fast-paced, adrenaline-fuelled disciplines, likely to bring a global audience (and some serious airtime on TV) to our slopes.
Just up the road in Montgenèvre? Add in Halfpipe, Slopestyle, Ski/Snowboard Cross, and two Paralympic events—Snowboard Cross and Banked Slalom.
Suddenly, the Hautes-Alpes have gone from quiet charm to Olympic power player.
🎉 The Upside: A Moment of Pride—and Progress
Let’s not downplay it—this is huge. For ski lovers. For locals. For fans of French alpine culture.
Here’s why we’re (cautiously) excited:
1. Spotlight on the South
The southern Alps often play second fiddle to glitzier resorts in the north. But make no mistake—Serre Chevalier has world-class skiing, world-class hospitality, and a deep cultural heart. The Olympics will show that off to the world.
2. Better Infrastructure
New and improved transport links. Upgraded lift systems. Smoother roads. These investments don’t vanish when the Games end—they make every future holiday here better.
3. New Energy for Local Businesses
From restaurants to rentals to ski schools, Olympic traffic brings opportunity. More visitors = more bookings. But with the right management, that doesn’t have to mean chaos—it can mean sustainable growth.
4. Inspiration for Future Generations
Picture the local kids watching Big Air legends launch into the sky—on their very own slopes. The legacy of an Olympic moment isn’t medals—it’s memories that shape dreams.
🌍 Let’s Talk About the Snow-Covered Elephant in the Room: The Environment
Okay, deep breath.
Because alongside the hype, there are very real concerns. And it would be disingenuous not to talk about them.
Hosting the Olympic Games—no matter how “sustainable” the pitch—is a massive undertaking. And mountain communities like ours know just how fragile these ecosystems really are.
So, what are people worried about?
Construction: New venues mean new buildings. Will they respect the alpine architecture? Will they disrupt biodiversity?
Traffic and Tourism Impact: Can our small villages handle Olympic crowds without harming the quality of life for locals?
Carbon Footprint: What about the emissions from travel, snowmaking, lighting, and more?
Post-Games Ghost Town Syndrome: Will new infrastructure be used long-term—or become empty shells once the cameras pack up?
These are not small questions. And they deserve serious answers.
⚖️ A New Kind of Olympics?
The 2030 French Alps Olympic Committee has promised a new model—low-impact, eco-conscious, and community-driven.
That means:
Using existing venues wherever possible
Building with RE 2020 standards for thermal comfort and energy efficiency
Encouraging soft mobility—bikes, EVs, and shuttles over cars
Supporting local employment, not outsourcing
Preserving biodiversity with things like green roofs and wildlife corridors
Prioritising legacy use for every bit of new infrastructure
Is it perfect? No. Is it promising? Absolutely.
And in Serre Chevalier, where sustainability is already part of the resort’s DNA (we generate our own renewable energy here, remember?), the hope is that this can truly become a model for how Olympic dreams and environmental stewardship can coexist.
🧩 What Does This Mean for Guests?
If you love Serre Chevalier—or are just now falling for it—here’s how the Olympics might impact your mountain holiday:
📆 Timing
The Games take place in February 2030, but expect buzz (and possibly crowds) throughout that winter. Booking early will be smart—and we’re here to help with that.
🛏 Accommodation
Yes, things will book up fast. But it also means new places to stay (like the recently announced MMV Club Residence opening in 2025) and improved standards across the board.
🎟 Activities & Atmosphere
Imagine skiing your usual run in the morning, then heading down to watch the world’s best launch themselves into Big Air glory just minutes away. The energy? Electric.
🤝 Community Spirit
The Olympics might bring more visitors—but we believe it’ll also bring more pride, more collaboration, and more moments worth sharing.
🤔 What Do You Think?
This is your resort too—whether you live here, visit annually, or are considering your first trip.
So tell us:
Are you excited about the Olympics coming to Serre Chevalier?
Do you think it’s possible to host a sustainable, low-impact Games?
What do you hope this moment brings—for the valley, the sport, and the planet?
Drop a comment below, or connect with us on Instagram—let’s get the conversation going.
📌 Recap: The Olympic Snapshot
Serre Chevalier to host Moguls, Aerials, and Big Air in the 2030 Winter Games
Nearby Montgenèvre will host Slopestyle, Ski/Snowboard Cross, and two Paralympic events
Promise of low-impact, community-driven development
Long-term benefits for guests: better infrastructure, new stays, unforgettable vibes
But also: important questions about environmental impact and sustainable tourism
Overall: A proud, powerful moment for our valley—if handled with care
📣 Want the Inside Track?
We’ll be sharing updates, behind-the-scenes peeks, interviews with locals, and planning tips over the next few years as Serre Chevalier preps for its Olympic debut.
🎿 Don’t miss a thing—find out more on our dedicated Olympics 2030 page here.
[👉 Visit The 2030 Olympics Info Hub]
Go Serre Chevalier. Passionately Local. Proudly Global.
Here for the Games. Here for the Guests. Here for Good.
